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Journal 007: Is a Good Song Still Enough?
There was a time when a good song could simply be a good song. You made it. You released it. People heard it. And if it was good song was enough, it spread. Of course, it was never quite that simple. There have always been labels, radio, DJs, marketing, money, connections and plenty of other things influencing what became successful.

Raff Di Renzo
12 hours ago7 min read


Journal 005: Did We Ask AI to Skip the Journey?
Maybe AI hasn't created our desire to skip the journey. Maybe it's simply giving us exactly what we've been asking for.

Raff Di Renzo
Aug 95 min read


Journal 003: Who Will Protect the Creatives?
I've had this thought sitting in my head for months. The more I think about it, the more I believe it's one of the biggest conversations our industry needs to have. Everyone is talking about AI. Some people are excited. Some people are terrified. Personally, I think we're asking the wrong question.

Raff Di Renzo
Jul 193 min read
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